Content Strategy for the Web Kristina Halvorson
Publisher: New Riders Press

It's All About the Text, Baby Text is everywhere. We search for it in articles, blog posts, product descriptions, reviews, and more. Online, you build it and it's entirely possible that no-one will ever know, let. Furthermore to knowing the content strategy, there are some other factors that will help your website to be more productive and popular. When it comes to creating great content for the web, there are a number of factors and essentials to include in your strategy. Our 8 favorite content strategy presentations and slide decks of 2012, from Kristina Halvorson, Sara Wachter-Boettcher, Rand Fishkin, Jonathon Colman, Stephen P. Kristina Halvorson – Content Strategy for the Web. With more than a billion people using social media around the world, it's no surprise that everyone from big businesses to individual entrepreneurs are clamoring for the attention of an expanding online audience. Today, most of the content on the web is text. This ain't no Field of Dreams,” one of our clients recently observed. Elements of Content Strategy for the Public Sector Although few people set out to produce content that bores, confuses, and irritates users, the web (and your website) is filled with fluffy, purposeless, and annoying content. Anderson, Margot Bloomstein, John F. While a lot of it is fresh, parts of it also feel a little like a greatest hits mashup of Mobile First and The Elements of Content Strategy, with a bit of Responsive Web Design thrown in. Job Content Manager URHOU13-06 - Houston Texas Position Overview The Content Manager is responsible for the implementation of the local stations' content strategy on their online and mobile platforms maintaining brand cohesiveness as well as. In charge of the daily update of the web sites, the Content Manager will also oversee the stations' social media strategy, including communicating accurately with listeners to secure brand integrity.